PROBLEM:

Placeholder TextUK Audiences don’t watch non-english titles.

INSIGHT:

Placeholder TextWith a huge variety of English language titles on Netflix, there is no real reason for the Brits to browse shows outside their comfort language.

SOLUTION:

Placeholder TextRewards can be great motivators. But not any kind of rewards…

Netflix uses travel rewards and creates a Miles program. Stepping out of their comfort zone will allow people to explore more, on Netflix and in real life. Viewers earn miles when they watch foreign language content. And these miles convert into discounts when they buy traveling tickets

…and to launch this feature, we create ads that look like any other travel ad. We use this visuality to give people that extra voyager nudge to discover foreign language content on Netflix.