TITLE: Pure Consumption
FORMAT: Brand/ Work Teaser Design
DATE: December 2022/ Student Work
The design of the work teaser is inspired by the photo series “Mouthpiece” by Justin Quinnel. In which, he shows pictures taken with a pinhole camera out of the inside of a mouth.
This special perspective has been adopted into the design and serves as the visual basis for the idea of “Pure Consumption”. Through the mouth, one then sees visuals that are connected to the brand itself or the campaign.
Thus, the idea “Pure Consumption” is visually created. On the one hand, this is due to the perspective from the mouth, through which we consume every day. And on the other hand, through the visual elements of the brand, the campaign, which we ultimately also consume in some form.
TITLE: Absolut Lara
FORMAT: Print Campaign
DATE: Apr 2021/ Student Work
“Absolut Lara” is my take on the classic Absolut Vodka campaign. The idea here is to use the different trademarks of models, like Lara Stone’s tooth gap, as the distinctive silhouette of the Absolut Vodka bottle.
Another example would be Winni Harlow’s trademark (the pigment-free spots on her face) in the form of the bottles’ silhouette.
In this way, the distinctiveness and strength of both the trademarks of the models and the Absolut Bottle are celebrated.